Thursday, 9 July 2015

Strange advert. in my local paper, the Sarasota Herald-Tribune.

"Henry's"  (not their real name) is a Sports Bar on the South Tamiami Trail in SRQ.

This business often runs a quarter page ad. in "The Ticket", a Thursday supplement in our local Sarasota Herald-Tribune.

The ad.  (like many restaurant ads.)  is cluttered and crowded  (this is not the fault of the newspaper).

"Henry's Sports Bar" has a slogan, which I find to be both confusing and amusing.

It reads  "WHAT MAKES us different is our FOOD!"


WTF (Wednesday, Thursday, Friday)  "what does that slogan convey or mean?".

It could mean that the food is crummy or inferior.

It could mean that the food is overcooked, or cold, or badly prepared.

The slogan is attempting  to tell us that the food at "Henry's Sports Bar" is first class/excellent/ of superior quality etc.,"


But,   "WHAT MAKES us different is our FOOD!"  is a slogan which is capable of many understandings/interpretations.

So the ad. leads me to  giggle and groan at the same time.

I know what it is trying to say.  I also know that the slogan is, (to say the least), more than a little bit ambiguous.

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